THE TECHNOLOGY INTERVIEW
AMAZON BEDROCK POWERS PGA TOUR’ S FAN EXPERIENCE
Through a collaboration with AWS, the PGA TOUR has brought fan engagement to a new level with the introduction of Gen AI Commentary in TOURCAST – the PGA TOUR’ s real-time shot-tracking platform.
Powered by AWS Gen AI technology and ShotLink data, fans following their favourite players via TOURCAST will immediately see AI-generated analysis detailing the significance of shot placement and the impact on the players’ next decision.
This evolution of TOURCAST stems directly from the PGA TOUR’ s Fan Forward Initiative which revealed that the 18-34 demographic has a strong desire for greater integration of stats and data in their golf experience. added contextual grounding checks in Guardrails to detect hallucinations in model responses for applications using RAG and summarisation applications,” Rahul explains.“ Contextual grounding checks can detect and filter over 75 % hallucinated responses for RAG and summarisation workloads.
“ To date, we have developed over 70 internal and external offerings, tools, and mechanisms that support responsible AI, published or funded over 500 research papers, studies, and scientific blogs on responsible AI, and delivered tens of thousands of hours of responsible AI training to our Amazon employees.”
Enterprise AI applications expand from internal to customer-facing solutions Enterprise AI implementation is shifting from internal productivity tools to customer-facing applications, with Rahul observing increasing confidence in deploying AI in production environments.
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