ZEDI INC
perfectly suited for adaptation in a number of other industries .
Having proved that its value proposition works , its strategy is to persevere with its existing customer base and at the same time to pivot to face other industries , equally faced with an urgent need to digitise , which would benefit by adopting the same solutions .
The food industry is of pressing importance globally , with a value chain that stretches ‘ from field to fork ’, Freeman points out . “ We have to feed billions off a shrinking land base and farmers have had to adopt technology at a rapid rate – for example , field machinery works almost without human intervention controlled by GPS . With traceability , whether of arable or livestock products an absolute requirement , a huge data lake is built up as they move from producer to