PADDY POWER BETFAIR
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H eadquartered in Dublin , Ireland , bookmaker Paddy Power Betfair ( PPB ) has come a long way in the short time since its formation through the merger of rivals Paddy Power and Betfair in 2015 . Both organisations came from humble origins taking a journey that has completely digitised the customer experience , opened new markets and developed new tools to drive innovation to further attract and retain its growing customer base .
Technology has been critical to the growth of PPB , as the global online betting market has risen from $ 20bn in 2009 to over $ 40bn in 2016 . PPB has put an emphasis on offering the best features in responsive applications coupled with powerful and keen pricing models that offer greater value to customers . Digitisation has also enabled the business to offer the right products for customers at optimal times , harnessing sophisticated analytics whilst developing an exceptional digital infrastructure along the way .
“ Accelerating innovation around customer application development has become a focus . We work to constantly shorten the ideation-toproduction cycle using agile , continuous delivery and infrastructure automation . In parallel , improving pricing for customers requires running increasingly complex mathematical models on progressively more sophisticated infrastructure . We have witnessed significant investment and advancement in these areas in recent years ,” explains Technology Director , Cathal Sheridan .
“ Infrastructure is at the heart of this . For example , within a pricing model a Monte Carlo analysis can consume vast arrays of hardware with huge fluctuating capacity demands in low latency environments . Similarly , developing analytics engines to understand customer preferences requires significant processing power and large data stores .”
The PPB Infrastructure team has set about achieving a No / Low-Ops environment for its software
AUGUST 2018