ASIA Previously , we required students to come into our centres to register but last year we launched a new functionality in China through Alibaba ’ s Tmall platform , which allows students to enrol in some courses online whilst also allowing us to reach more prospective students .
“ Earlier this year , we also re-launched our own branded website in China that allows students to register and pay for their course online . It ’ s about the convenience factor . If they can ’ t come into a centre because they ’ re too busy or it ’ s not in their direct location they can sign up , register and start learning online .”
Digitisation is not just transforming how consumers register for the course , it ’ s also giving them more flexibility and choice about where , when and how they ’ d like to study .
“ Our platform is available on a globally distributed architecture that can be accessible 24 hours a day , seven days a week ,” notes Garcia .
“ We ’ ve launched mobile capabilities for our course so our students can learn on a smartphone or tablet . We also recently launched a digital classroom capability so that face-toface interactions with teachers can happen online . We are constantly innovating and utilising the scaled agile framework to rapidly react to market needs .”
“ We never use technology for technology ’ s sake . For us , it ’ s about applying technology that is fit-for-purpose to maximise the learning experience ”
— Michael Garcia , Chief Technology Officer
135 www . gigabitmagazine . com