PADDY POWER BETFAIR
FACTS
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Merging with rival Betfair in 2015 , Paddy Power Betfair has completely digitised the customer experience
The global , online betting market has risen from $ 20bn in 2009 to over $ 40bn in 2016 .
PPB has sought to develop powerful predictive models to price more keenly and offer greater value to customers .
PPB ’ s new infrastructure stack , ‘ i2 ,’ encompasses a private software defined data centre ( SDDC ) and a fully scripted continuous integration / continuous ( CI / CD ) pipeline
PPB has sought to serve millions of customers across multiple brands , geographies and products through its transformation .
By rapidly decommissioning its ‘ heritage ’ stacks , PPB has on-boarded its entire service catalogue , providing benefits across its ‘ software defined everything ’ environment . well-designed infrastructure abstraction layer to create the i2 CD pipeline and our developers directly translated this into faster release cycles ,” explains Sheridan .
“ At the same time , OpenStack gave the Infrastructure team real choice around vendor selection for both technology and services based on its open source credentials . This allowed us to join a thriving community building a great SDDC platform backed by serious industry contributors .
“ We were able to cherry-pick from a wide selection of vendors to build multiple service level options into the stack . For example , we reviewed a range of storage platforms and included a number of offerings with the majority of the developers choosing NetApp for applications with high I / O workloads ,” he continues .
“ OpenStack has proven to be both stable and performant and allowed us to push on with other elements of our integration work without having to revisit these fundamental requirements .”
AUGUST 2018