GROUP M
Across its MENA footprint , GroupM has a presence in over 20 countries from Morocco right through to Oman . As an organisation that defines itself through the way it works closely with its client base , operating across the region presents unique challenges from location to location , and as a company with technology at its heart this challenge is only exacerbated .
“ At GroupM we are trying to tackle a huge challenge with [ m ] PLATFORM , not just siloed understanding of our customers but ensuring we can execute against this seamlessly ,” says Vaczi .
Technology of course is an ever-changing beast and a company like GroupM has to not only recognise this evolving landscape but try and remain ahead of the game in order to continue to deliver for its clients .
This in itself creates its own unique challenge ; does a company look to innovate and implement technology just to stay in the game ? Or does it not take the risk and fall behind the rest of the market ?
Siddons agrees as much , believing that the conversation surrounding technology creates a lot of “ noise ” and that the key
AUGUST 2018