GROUP M
244 element is to cut through this noise and focus on what is actually going to deliver and provide true value to clients .
This , he confesses , is not an easy thing to do , particularly as clients also continue to evolve .
“ In essence , working with a client is about helping them drive growth and profitability ,” says Siddons . “ But , that ’ s changed . As the world moves into the digital sphere , clients now have a far greater understanding and control of what they want and how they want it .’’
“ It ’ s not just the client that has a greater understanding of so many different domains , their consumers , our partners and our people do too which wasn ’ t the case as much as
“ IT ’ S MORE THAN JUST AUDIENCE AND DATA ANALYTICS . IT ’ S ABOUT IDENTITY AND ACTUALLY TURNING THE DATA INTO VALUE AND BEING ABLE TO PROVIDE SUGGESTIONS AND IMPROVEMENTS TO CLIENTS ”
Daniel Vaczi , [ m ] PLATFORM MENA Head of Data & Technology
AUGUST 2018