MIDDLE EAST
261 are not doing and are growing rapidly . Their use of data , wherein they engage with the customer , they understand their real time needs , and they offer the protection or cover of what a customer is looking for , is essential .”
Union Insurance has taken a grand step to reach its direct customers and its partners to ensure that it delivers the best products and services for customers in real-time . Predicting the behaviours of its customers , with an
evolving market , the company will remain a key player within the Dubai insurance market .
“ With our retail-focused products , we ’ ve done some substantial work in terms of using technology to reach out to existing and potential customers through our digital channels ,” Srivastav concludes .
“ We ’ re seeing a good traction and conversion coming in and it ’ s adding up to our revenues in great detail .”
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