PADDY POWER BETFAIR
“ THE I2 NETWORK IS BASED ON NUAGE NETWORKS ’ SDN AND SD-WAN TECHNOLOGY THAT ALLOW DEVELOPER VIRTUAL NETWORKS AND SCALE THEM IN AN ON- DEMAND MANNER ”
— Cathal Sheridan , Technology Director
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CUSTOMER FOCUSED From its high level corporate mission to its individual brand goals and developed features , PPB adopts a customer-first approach .
As all objectives are linked to KPIs based on measurable customer benefits , a huge aligning effect has been created across the entire organisation and driven a common language across disciplines . This has made communicating ideas faster and driven further innovation .
Much of this innovation work concerns the value customers place on application speed and ease of use , as well as launching products that fit neatly with customer lifestyles . PPB is also working hard to further marry its online and retail offerings to guarantee an exceptional and consistent experience across all touch points . Providing the widest possible market choice and a continuous stream of new features has been fully underpinned by the use of data analytics , automation , and modern infrastructure . Its product performance in terms of customer journey efficiency , page load times , transaction times etc ., are all actively monitored . The
AUGUST 2018