PADDY POWER BETFAIR
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ONGOING GROWTH Long-term , from a high level digital perspective , PPB will continue to look at its overall operating model to further strengthen its ties between its commercial , product , and technology teams .
“ We never stop trying to find better ways to run our business . We rely on our capacity to evaluate and consume the latest generation of technology to differentiate and solve issues , including the scale challenge we expect as our customer base moves through another major growth phase ,” reflects Sheridan .
At a corporate level , the business is also set to further expand its reach in the US sports betting market . Its recent long-term agreements with Meadowlands Racetrack in New Jersey and Tioga Downs in New York will see it offer a full suite of cutting-edge products , compete with US competitors and provide a world-class customer experience . “ Technology continues to play a significant role in our growth story
“ PPB IS WORKING HARD TO FURTHER MARRY ITS ONLINE AND RETAIL OFFERINGS TO GUAR- ANTEE AN EXCEPTION- AL AND CONSISTENT EXPERIENCE ACROSS ALL TOUCH POINTS ”
— Cathal Sheridan , Technology Director
AUGUST 2018