IS THE CONCEPT THAT ENCLOSES THE SPIRIT OF MAPFRE .
MAPFRE
“ PEOPLE WHO LOOK AFTER
PEOPLE ”
IS THE CONCEPT THAT ENCLOSES THE SPIRIT OF MAPFRE .
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A
multi-sector insurance company with presence in 100 countries of the five continents , MAPFRE was born in Madrid in 1944 to insure workers on Spanish farms . Subsequently , the company expanded to Latin America and then to Turkey , Indonesia , USA , Brazil , Italy and Germany . Today , it is one of the leading insurers in Latin America , has more than 37mn customers and more than 37,000 employees in 5,400 offices .
Its impressive digital transformation is an example of how a solid leadership based on the right strategy manages to use technology as a channel to achieve great goals .
Gigabit had the pleasure of interviewing Juan Cumbrado , Chief Information Officer ( CIO ) and Chief Process Officer ( CPO ) of
AUGUST 2018