Technology Magazine August 2018 | Page 307

• Oracle helps you respond quickly to the needs of the market and your customers .
• We have the ability to increase the operational efficiency of your business .
• We ensure your information and that of your clients .
• We help the growth of your business , attracting a new generation of customers , maintaining your loyalty .
Emerging market trends , such as digitization , new regulatory requirements , customer service and the design of new products are elements that Oracle is responsible for responding to insurers to do what they do best : The tranquility and security of goods and health to people and organizations . The insurance market must implement new products , expand into new lines and increase operational efficiency with modern and flexible applications , making the transition to the digital world , in which artificial intelligence , Big Data , migration to the Cloud , analytics on mobile devices and social networks can achieve more , in less time . The transformation of the insurance sector is going through a digital path , to achieve empathy with a new generation of clients , that their digital experience is more developed , due to the change in their way of communicating , of solving needs or performing daily tasks .
• 79 % of customers use digital channels to interact with insurers .
• Within the next 3 years , 15 % of life insurance and 23 % of other insurance will be contracted through online channels .
• Customers are expected to increase their interaction in digital channels by 37 % after the sale .
• Almost 50 % of insurers do not yet have a realistic plan for digital transformation , so they must innovate to face the entry of digital customers .
Source : Bain Digital Insurer of the Future Benchmarking | 1