CONCLUDING ADVICE
LATIN AMERICA etiquette . Not only is it enough to take off your tie , for example , there must also be a change of attitude , because the tie is only a symbol .”
CONCLUDING ADVICE
Cumbrado offers his expert opinion to companies that seek to carry out a digital transformation , summarising the process in three fundamental stages .
First , finding the right sponsor and defining a clear strategy , analysing the fundamental pillars so that the critical areas benefit from the digital transformation . Second , dividing it into stages and finding the specific technologies to be implemented in accordance with their policies . Finally , Cumbrado emphasises the importance of having a final goal parallel to the current moment of the company and working with indicators to monitor the process .
In addition to his work at MAPFRE , Cumbrado collaborates with Startupbootcamp , where he works with startups and accelerators in innovation projects . This collaboration with other people and technologies is enriching work for him as he is expanding his technological knowledge , which undoubtedly has a positive impact on MAPFRE . “ It ’ s helping me a lot to understand that simplicity is a viable way to face and solve problems ,” he concludes .
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