OMD APAC
OMD APAC uses data to provide insights on customers and markets for big name clients such as McDonald ’ s and Unilever . COO Rochelle Chhaya tells us more
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“ I n today ’ s world , it ’ s hard to get five minutes of the consumer that is completely undivided . You are competing not just with different brands , but with cute dogs running to their owners when they get home , with children throwing tantrums ,” says Rochelle Chhaya , Chief Operating Officer ( COO ) at OMD APAC . “ You ’ re competing for the consumer to remember you ; for share of mind . The only way you can do that is to ensure you know who that customer is and tell them a compelling story .”
The media agency , part of Omnicom Media Group ( OMG ), has excelled by taking on the challenge of marketing its clients ’ brands in an increasingly digital age . Working with some of the world ’ s largest companies operating in Asia , its clients include McDonald ’ s , Nissan and Pepsi .
“ OMD is a media agency – but to truly talk about what we do , I would say we are marketing consultants and partners . We work with clients on the business objective they want to achieve ,” explains Chhaya , who joined the company in 2007 .
AUGUST 2019