OMD APAC
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“You ’ re competing for the consumer to remember you ; for share of mind ”
— Rochelle Chhaya , COO , OMD APAC
Initially , Chhaya was brought in to introduce digital for the region , and in over a decade at the company she has led digital services for a range of clients in a variety of markets including Thailand and Singapore . “ It was extremely eye opening from a digital and business building perspective , as well as in terms of managing people and cultures effectively . Thailand is one of the few markets in Asia that has never been colonised , so they have a very distinct culture , language and a strong sense of pride , with their own unique way of doing things .”
An element of OMD ’ s ability to help its clients reach their regional business goals involves managing cultural sensitivities and putting this knowledge into practice through SLAs , templates , and digital products . An understanding of the increasing role of technology is vital . “ Digital has become part of life . It is a part of a consumer ’ s journey : we as marketers can ’ t keep looking at it in silo .”
Beyond operating as an advertising agency , OMD provides a truly tailored service by working to understand wider business strategies as well as the
AUGUST 2019