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Procter & Gamble boasts a massive range of household name brands but they can still operate autonomously to meet specific business challenges . “ We also synergise our efforts ,” adds Tyan . “ Strategies happen at global , regional and local level – for the total corporation as well as for the brand . At a macro level we need to make sure we pull in the same direction . As a group , we share systems such as suppliers , technologies and platforms , along with centres of expertise like IT and multimedia which flow across brands .” Tyan believes the mindset of sharing
and reapplying is also key and , in e-commerce , is something supported through bi-annual Asian summits to share learnings , applications and use cases .
Change management is a constant challenge for brands that want to excel in the digital space . Tyan believes it must be supported by top down leadership from experts in their field . “ At a data focused organisation like ours , digital transformation can only happen if the strategy is clear for everyone and leaders can assess and quantify the added business value
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