The consumer product industry is rapidly shifting to a wide range of dispersed channels . This poses a big challenge for CPG companies – pinpointing where their consumers are , how to reach them and how to make an immediate , profound impact on their purchasing decisions .

As one of the top CPG companies in the world , Procter & Gamble make it a priority to reach and engage high LTV consumers . To ensure they are scaling in a sustainable way , P & G has trusted yellowHEAD as their performance marketing partner since 2017 to support their UA strategies for a variety of products .

yellowHEAD has helped shape Pampers ’ digital marketing strategy by focusing on the full user journey ( from awareness to conversion ), in-depth user segmentation and targeted messaging . They have also transformed the way Pampers analyzes their data and shifted the brand ’ s creatives from more brand-oriented to performance-oriented . This precision enabled yellowHEAD to significantly contribute to the growth of Pampers sales over the last two years , bringing about successful product launches for several sub-brands .

Today , yellowHEAD manages performance activities for all Baby Care sub-brands , among other P & G product brands .

Getting everything in your marketing mix to work harmoniously towards the same business goals is a true challenge . yellowHEAD constructed the perfect formula of paid and organic strategies to grow Pampers ’ consumer base : driving a high volume of web registrations with SEO , bringing an engaged audience from Social and Search platforms to the Rewards app with paid UA , and gaining optimal app store visibility while boosting conversion with ASO .

yellowHEAD ’ s dedicated team collaborated internally to gather insights on each activity and thereby continually optimize every step of the way .

Real-Time Optimization Technology

Track , report , optimize – all in real time . yellowHEAD offers full transparency over the entire activity in one comprehensive view . The company gathers actionable insights from live data and efficiently shifts budgets according to best-performing ads and creatives .

Trusted Performance Marketing Experts

In this fast-paced industry , companies need a deep understanding into consumer behavior . yellowHEAD experts implement best practices based on profound knowledge gained through years of experience working with industry-leading brands . Committed to flexibility and efficiency , the company applies this experience to build scalable , high-performing campaigns for P & G .

Unified Organic & Paid Solutions

To influence consumers ’ purchasing decisions , P & G must reach the right audience with the right content . yellowHEAD ’ s holistic approach allows them to apply cross-platform insights and create personalized , engaging marketing messages for P & G consumers . It also allows for consistent messaging across all channels throughout the funnel .

AI-Driven Creative Studio

Creatives play a huge role in campaigns ’ success . yellowHEAD ’ s creative studio delivers creatives that drive action in all types of campaigns , from banners to videos to interactive ads . The company ’ s creative technology – Alison Art – analyzes and identifies winning elements within the creatives , leading to smart , data-based A / B tests that continuously improve conversion for P & G campaigns .

Let ’ s talk about the right marketing approach for your business :

Contact Eyal Argon , VP of Strategic Partnerships