advocacy efforts with partners like UN Women ,” says Tyan . “ We also want to make a positive impact on the planet . I ’ m really excited about something Pampers is leading globally . We ’ re piloting diaper recycling technology in Europe where we ’ re collecting waste in a city like Amsterdam , not only for Pampers , but for all diapers and wipes .”
Across APAC , partners like AIMIA ( allied with Microsoft and AWS ) are key to growing the ecosystem to reach out to customers and personalise their experience with the brand . “ As a loyalty program specialist , they have been a long-time partner of our rewards program , the Pampers Club , in charge of overall operations . The premise of the club is to reward moms for their loyalty by offering them points for every purchase that they can redeem for catalog gifts . In Japan they are providing services from data management and analytics , to campaign and marketing automation ,” confirms Tyan . “ Across media we have strong partnerships with heavy hitters like Google and Facebook , and select partners based on their capabilities in a given country . For example ,
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