31 tion from our customers . We have to step up , adapt to that and to the new technologies our retailer partners are putting in place .” E-commerce as a channel is embracing disruption and becoming a form of entertainment in its own right . “ The malls in Asia are like playgrounds for shoppers , buying becomes an activity in itself , as a family weekend outing . Online malls are popularizing that behavior anytime , anywhere ’” notes Tyan of the way the shopping experience online is transforming consumer habits . “ It ’ s exciting for Pampers to look at how we continue to innovate , insert ourselves into that environment and provide value .”
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