CRM
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How can businesses ensure that their digital transformation strategies enable positive customer relationships ? Today , we are living in the single most innovative era in the history of technology . It is all about connections . We are all connected , not just to each other , but to the companies who provide us with services across every industry .
To compete effectively , companies need to focus on creating a seamless , connected experience for their customers . Two thirds ( 67 %) of customers expect companies to create better experiences by using new technology . Most companies are not connected to their customers at every touchpoint , they deliver a fragmented experience . Over half ( 56 %) of customers feel they are communicating with different departments , instead of one company .
In order to create an exceptional experience for customers , companies have to engage in a digital transformation . Salesforce helps companies put their customers at the centre of everything they do by helping them create a single view of their customer across sales , service , marketing , commerce and across every customer touchpoint .
AUGUST 2019