CLICK TO WATCH : FREUDE SCHENKEN MIT SPREADSHIRT . TV SPOT VALENTINSTAG 2016 .
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Only then can you develop customer trust in your market that will be stronger than Amazon ’ s .
Focus on what your business does best . Develop a deeper brand rather than broadening your scope . Of course , diversifying is tempting with its possibility of new revenue streams , but that ’ s no help if you lose your reputation for expertise and your loyal customers . It ’ s time to be clear and honest with yourself about what your business does and why your customers buy from you .
Amazon is a machine . We found that one of the best ways to rage against that machine and demonstrate expertise is with real people . As a specialist , you need to have real and helpful customer service ; perhaps by making an advisory service available before the purchase . You can also bring your company alive by including your teams in marketing and social media ; this shows that your company is staffed by real people who care and are experts . Specialise and also scale
To survive and compete with Amazon
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