“ At Spreadshirt , our goal is to remain specialists , improve profitability and stay robust against our strongest competitor yet ”
— Philip Rooke ,
CEO , Spreadshirt
10 % or 20 % off that Amazon can offer . So , you can ’ t just offer the same thing , hence the need to specialise , but you also need to think about scale , which may come in the form of alliances , acquisitions or a merger .
In some industries , it ’ s possible that several brands may merge or build multi-brand groups with combined operations and supply chains . Creating groups like this makes it possible to generate significant scale and unit economics that could beat Amazon .
We are surviving the onslaught of Amazon and managing to compete . Our response has been to take a good look at ourselves and our plan for the future . Competing against Amazon is extremely tough . To succeed , companies will need to offer an excellent , high-service and specialised brand ; be brilliant for their customers . At Spreadshirt , our goal is to remain specialists , improve profitability and stay robust against our strongest competitor yet .
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