Technology Magazine August 2019 | Page 93

SABRE HOSPITALITY SOLUTIONS : TECHNOLOGY FUELS EVERYTHING WE DO

Ormond Group ’ s comprehensive digital transformation required the expertise and technology from established solution providers and chose to leverage on Sabre Hospitality Solutions ’ industry-leading SynXis platform to propel their brand into the future . Built with evolution in mind , the platform generates a comprehensive overview of the traveler , allowing hoteliers to create a more personalized experience , and enabling revenue optimization at every touchpoint during the guest ’ s journey . This was exactly what Ormond Group was looking for , making their partnership with Sabre a natural fit .
EMPOWERED BY INNOVATION
Migrating towards cloud technology was central to Ormond Group ’ s strategy , and Sabre ’ s innovative SynXis Central reservation systems ( CRS ) provides Ormond Group a single source of cloud-based solutions to put their unique distribution strategy into action . Reaching the broadest points of distribution in the industry , the versatile and scalable CRS now provides Ormond Group with the capability to drive higher direct bookings with SynXis Booking Engine and MetaConnect .
A sound technology transformation also requires an optimal distribution strategy . Impressed with Sabre ’ s unparalleled connectivity with online travel agencies ( OTAs ), linking them to over 450 online channels across the globe , SynXis provides Ormond Group with a robust and reliable solution to support their operations , and ensure their rooms are available to the world ’ s leading OTAs . With SynXis CRS , Ormond group is also able to manage rates , inventories and descriptions on the Sabre ’ s Global Distribution System ( GDS ), enabling them to sell rooms to travel agencies worldwide .
ONE PLATFORM and deliver millions of personalized experiences that maximize revenue with one hospitality platform ,” said Frank Trampert , Managing Director & Chief Commercial Officer , Sabre Hospitality Solutions , APAC . “ To this end , SynXis seamlessly connects with 120 property management systems as well as revenue , content and customer relationship systems . Because of this , data can be shared easily and simply , taking advantage of synergies and reducing costs ,” he added .
PROVEN RECORD
Serving more than 40,000 hotels , resorts and chains across 174 countries , Sabre Hospitality has pedigree in the hospitality industry . Having facilitated over 130m total annual bookings , driving room revenue of $ 25.2bn , Sabre Hospitality is trusted by Ormond Group and firms large and small to maximize value and optimize the process of hospitality distribution .
Sabre Hospitality ’ s SynXis is the platform of choice for hospitality properties undergoing a digital transformation . “ We partnered with Sabre Hospitality Solutions for their leading SynXis platform ,” said Julian Wong , CTO of Ormond Group . “ This forms the core of our hotel systems , working hand in hand with PMS and CRM to drive our business strategy – increasing direct bookings , enabling personalization , streamlining our operations and providing a superior guest experience .”
FRANK TRAMPERT Managing Director & Chief Commercial Officer
Sabre Hospitality Solutions
“ Sabre ’ s SynXis platform is the technology partner hoteliers rely on to optimize distribution