ORMOND GROUP
96 seven years .” Forming good relationships with guests is vital in the hospitality industry , and Wong has implemented customer relationship management ( CRM ) systems to better understand Ormond Group ’ s guests . “ We went through a lengthy evaluation for all our systems , and picked Cendyn CRM ,” he explains . “ One of the most important parts of our data collection is knowing our guests . In the hospitality industry , understanding our guests ’ needs , wants and requirements is key to providing great service .” To manage its room bookings , Ormond Group partners with Sabre Hospitality to leverage its SynXis Central Reservations system . Completing a trio of core hotel systems is the property management system ( PMS ), vital for organising things such as maintenance and personnel . For its PMS systems , Ormond Group relies on Opera by Oracle . “ Every question that we asked
AUGUST 2019