Workday has quickly become the go-to name for HCM cloud solutions , with an innovative array of products to deliver value to customers . It ’ s a relative minnow next to its direct market competitors , Oracle and SAP , but that hasn ’ t stopped it pulling in huge global deals and rapidly delivering success . A strong focus on financials , HCM and adaptive insights business planning and analytics has seen it flourish against titanic market players .

Led by former SAP CEO Bill McDermott , ServiceNow has become a formidable presence on the cloud scene , lapping up the non-ERP / CRM niche with a slick Software-as-a-Service product suite that concentrates on HR , customer service and cybersecurity . It ’ s core strength lies in a mesh of partnerships that allow ServiceNow to market itself as “ the platform of platforms ”. For a company that began in 2003 , ServiceNow has become one of the key players in the cloud space , with massive further growth potential .

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