Oracle ’ s cloud application suites cover ERP , human capital management ( HCM ), supply chain , marketing , sales and service and it is also heavily invested – as you would expect from a database business – in autonomous database management , analytics and cloud application development . One of the first businesses to see the long-term potential of the cloud , Oracle has been busy reengineering all of its core technologies to be cloud native . Owing to continuing demand for on-premises computing , it has also become a leader in hybrid cloud .

When it comes to large enterprise , SAP already has a sizeable market share in enterprise resource planning ( ERP ). Yet seeing competition emerge from all quarters in the cloud sector has spurred the software giant into a flurry of acquisitions and innovations principally aimed at positioning itself firmly in the cloud market . Modular cloud solutions are the key to innovation in enterprise data management and SAP is keen not to lose its edge .