SPECSAVERS
Christison and Specsavers ' Global Data Director Helen Mannion have been working closely together to transform the company into a data-driven organisation , optimising its customer communications , while retaining the family feeling among partners and employees . Mannion came to Specsavers in 2018 to lead its data transformation programme : HELEN MANNION
TITLE : GLOBAL DATA OFFICER COMPANY : SPECSAVERS INDUSTRY : RETAIL LOCATION : UNITED KINGDOM
Helen Mannion is Global
Data Officer at Specsavers . A graduate of Cardiff University and with an MSc from the London School of Economics ( LSE ), Helen previously held a number of senior roles in business-related technology , including eight years at telecoms giant Telefonica ending up as its Head of Analytical Innovation , and four years at Giffgaff as Data Protection Officer and Head of Business Intelligence . She believes that companies make better decisions when they have full insight into a given situation . Through harnessing the power of data she helps Specsavers to make more effective decisions , clarify its perception and allow it to see its way to develop and improve . By converting raw data trails into meaningful intelligence she influences business change , and develops data strategies that help its customers optimise their vision .
EXECUTIVE BIO
“ It ' s centred around enabling the use of data within the organisation , while at the same time we have been delivering a series of projects to showcase the benefits that data brings . Our aim is that ultimately everyone in Specsavers will have their own data story and be able to articulate how data can benefit them in their own role , and deliver customer value .”
The data-driven organisation She has a very clear vision of her goals as a leader . “ We are on a mission to transform Specsavers into a data-driven organisation . We want data to drive future strategy , and make it easier for teams across the business to realise their goals and aspirations .
We have a very strong lean data team , with a huge amount of knowledge and expertise , and they are making great progress . They are a diverse team not afraid to pull on each other ’ s strengths especially when things don ’ t
202 August 2021