“ People are very keen to get their hands on data and obtain the insights it can give them ”
HELEN MANNION GLOBAL DATA OFFICER ,
SPECSAVERS its true potential . It ' s an exciting journey because we ' re into a big transformation : the impact that we ' re able to create as a team is large , and we ' re very focused on learning and development . People really like that . Speaking personally , my number one objective is always that my team are happy and getting satisfaction from the work they do .” Covid-19 gave rise to an even greater demand from the business to understand performance at pace . Rising to this challenge , the data team at Specsavers was recognised at the WARC 2020 marketing awards in the Best Use of Data category , the company , in the words of the citation , “ Found a new way to use online appointment booking data to get people to take a last-minute eye test and built a new system that allowed it to activate across digital channels . With COVID prevention measures reducing eye test capacity in every Specsavers store , this access to live appointment volumes , and scalability across stores , channels , audiences and times , has proved invaluable in managing customer volumes through the crisis .”
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