ENTERPRISE IT
“ Digital payments will become standard going forward ”
STEVE KLEBE , HEAD OF GPAY BD-PSP PARTNERSHIPS GOOGLE
seamless options . Uber automatically deducts money from a rider ’ s account upon drop-off ; Target offers same-day delivery and in-store pickup ; KLEIN offers monthly instalment schemes for loyal shoppers . By 2024 , according to Juniper Research , we ’ ll use QR codes for 27 % of all e-commerce purchases . Rather than pay with cash or even swipe a card , the majority of us will prioritise payments that are accessible via a mobile device .
Moreover , customers want to be supported throughout their experience . When mistakes happen , such as ordering the wrong product size or colour , companies that step up to offer chargebacks and flexible returns win out . During COVID , airlines from WestJet to Delta learned this the hard way , offering extended cancellations and credit options for cancelled or unsafe flights . ‘ It ’ s not that people won ’ t return to physical stores ’, said Steve Klebe , Head of GPay BD-PSP Partnerships at Google . ‘ But their experiences defined by the ease and convenience of shopping online will lead to [ digital payments ] becoming a standard for more people going forward ’.
Superior Analytics : AI and ML Furthermore , people have grown more willing to provide personal information . Accenture discovered that 83 % of customers will provide data in exchange for
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