OOREDOO TELECOM , KUWAIT
“ We work together as a team to deliver Ooredoo ’ s objectives , and we are achieving great milestones ”
DINA SUBUH TECHNOLOGY DIRECTOR OF CAPABILITY MANAGEMENT , OOREDOO
includes developing and leading the digital transformation vision for the organisation , as well as implementing IT , Network Applications IT Enterprise Applications , and Centralised Digital Platforms .
While many perceive digital transformation to be discovering and capturing new opportunities or
encapsulating a radical change in technology , Subuh explains that it is a mindset . “ If well-equipped in the right direction , it will lead us to a broader perspective ,” says Subuh .
When it came to Ooredoo ’ s own digital transformation , the organisation started with the basics , looking at its own existing capabilities . “ We realised from our experience that the best results will come from using our current capabilities . While the current trend or myth suggests that ‘ Digital requires radical disruption of the value proposition ’, we found that the best results can come from ‘ adaptation rather than reinvention ’.”
She adds : “ Therefore , we started refining and simplifying our processes continuously . We closely managed the software development lifecycle to simplify and standardise the product configuration .
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