Liong Sze Jin , CTO at Tomei , discusses the gold and jewellery retailer ’ s 5-year digital transformation strategy and how it has helped to drive resilience
TOMEI CONSOLIDATED BERHAD
Liong Sze Jin , CTO at Tomei , discusses the gold and jewellery retailer ’ s 5-year digital transformation strategy and how it has helped to drive resilience
Homegrown in Malaysia ’ s capital of Kuala Lumpur , Tomei Consolidated Berhad ( Tomei ) is a leading jewellery manufacturer , wholesaler , and retailer in the country . Founded in 1968 , Tomei has 22 subsidiaries and operates five jewellery brands with 60 outlets .
“ Tomei is uniquely positioned in the market due to its product designs , superior quality and refined craftsmanship . Translated to English , the word ‘ Tomei ’ means ‘ an abundance of beauty ’, which reflects our promise to create beautiful and evergreen jewellery masterpieces ,” says Liong Sze Jin , CTO at Tomei .
Spearheading the digital transformation journey in a bid to help Tomei reach new heights and evolve with the use of technology , Liong reflects on the impact of COVID-19 on the organisation .
“ The pandemic has forced Tomei to evolve and move online like many other retail brands that traditionally relied on brick-and-mortar stores ,” Liong explains .
“ The challenge for us was to make sure that we had the right processes and systems in place to meet the fastchanging business needs . This is where we started to embark on our five-year digital transformation journey .” technologymagazine . com 181