NETCONOMY : How We Help Brands Transform into Market Leaders
NETCONOMY ’ s Chief Customer Officer , Thomas Ziegler , talks about their 10-year-old partnership with Migros , resulting in experiences that delight
An organisation with over 20 years of experience , NETCONOMY ’ s mission is to help global brands transform their digital ecosystems . The company focuses on creating innovative customer experience solutions via SAP ’ s Customer Experience portfolio and hyperscaler technology by Google Cloud Platform and Microsoft Azure .
NETCONOMY values long-lasting relationships , so it ’ s no surprise that their partnership with Migros started over 10 years ago . Their goal is to fulfill Migros ’ vision by developing a deep understanding of who their customers are and what they need .
At the start of their collaboration , NETCONOMY developed online and mobile touch points as the first digital ones for Migros – enabling customers to engage with the brand wherever they are . Speaking on their progress , Ziegler said : “ The NETCONOMY solutions support Migros in creating a 360-degree profile of the customer in real-time , based on their data . That means that they can understand how the customer interacts with the brand , as it ’ s happening .”
NETCONOMY has also been focused on building Migros ’ response times when the customer needs immediate attention . “ Together with Migros , we ’ ve achieved a strong connection between offline and online touch points , which helped create a seamless experience . Because seamless isn ’ t only about the technology ; seamless also means that the customer always feels treated in the way they expect ,” commented Ziegler .
Looking to the future and what is next for their partnership , Ziegler said : “ We will be working on extending the platform with the focus on supporting Migros with better understanding customer data – by knowing how customers interact with their brand , Migros will be able to engage with them in a relevant way and act in real-time on every touch point . At the same time , we will be working to make Migros even more flexible and agile , so that they can quickly react to the changing demands of customers , fully leverage customer data , and ensure that they are always one step ahead .” Ziegler concluded .