AI comes up with a corker
Carcassonne , France
The first wine designed by AI has been presented in France . Anthony Aubert and Jean-Charles Mathieu from Aubert & Mathieu asked ChatGPT to create an “ exceptional , fruity vinified organic wine from the Languedoc region ”. They also asked what the wine should be called , in which bottle and at what price . According to ChatGPT ’ s instructions , they combined 60 % Grenache and 40 % Syrah . The AI recommended a Burgundy bottle as “ excellent to show off your wine ” and a retail price between € 50 and € 100 . ChatGPT also developed a marketing plan , a press release and the text for the back label . However , the AI made a few mistakes in the process : failing with the design of the label .
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