DANIEL FIELD DIRECTOR OF INNOVATION & GLOBAL HEAD OF BLOCKCHAIN , UST

and the distribution of certificates and other official documents . In both cases the data is fully protected from accidental or malicious exposure , and all personally identifiable information and other sensitive and confidential data is automatically redacted .

AL : The supply chain for sensitive items like medicine is ripe for digital transformation . You might want to prevent fraud and improve traceability throughout a supply chain , but can you trust all the third party companies or providers that might carry those products ?

With blockchain , you can track those individual packages from initial manufacture through distribution and supply chain partners , and prove that the goods are what they say they are . In practice , this kind of project can deliver more trust for consumers that they are getting what they pay for .

What are the potential challenges or barriers to businesses adopting web3 technologies , and how can they be overcome ? SB : One of the most prominent perceived barriers organisations face in adopting

Web3 technologies is the upheaval caused by upgrading their existing infrastructure and workflows . Whilst I understand the inconveniences , the companies resisting the transition to Web3 are exposing themselves to ransomware attacks which are continually plaguing the industry today .

It ’ s worth it ; trust me , securing your data and upgrading your security is significantly less painful than dealing with a ransomware attack . It ’ s more ethical , too .

However , this upheaval does not need to be as substantial as people fear . This is because a considerable part of Web3 is the use of AI and other technologies to

DANIEL FIELD

TITLE : DIRECTOR OF INNOVATION & GLOBAL HEAD OF BLOCKCHAIN

COMPANY : UST INDUSTRY : DIGITAL TRANSFORMATION LOCATION : SPAIN

Director of Innovation & Global Head of Blockchain since 2020 , Daniel Field joined UST after 13 years with Atos – most recently as its Head of Blockchain . In his current role he is particularly focused on the application of new technology to real world needs . technologymagazine . com 53