ENTERPRISE IT
“ For CX teams in particular , generative AI has the capabilities to help us overcome some of the biggest industry challenges ”
ZARNAZ ARLIA CMO , EMPLIFI
Of course , anything that boosts efficiency and effectiveness of customer service pays dividends for businesses , so it is already drawing much interest .”
How generative AI can deliver better experiences for customers CX has arguably never been more important . Customers expect businesses to provide personalised , efficient , and interactive experiences that meet their needs .
Utilising generative AI can help businesses in a multitude of ways : from delivering enhanced personalisation to handling customer queries in real-time .
For brands , generative AI can go a long way in delivering more personalised customer experiences , essential in maintaining a loyal customer base and boosting revenue , Arlia explains . “ By analysing customer data , such as purchase history , browsing behaviour , and social media interactions , AI algorithms can provide tailored recommendations and messages that meet customers ’ needs and preferences ,” she describes .
“ This not only provides more personalised experiences but also offers actionable insights to help organisations
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