DIGITAL TRANSFORMATION
“ For example , firms need to be mindful about whether large language models have been trained on bias-free , inclusive data or whether AI systems can account for a diverse range of emotional responses ,” Ergin explains . “ Ultimately , organisations will be judged on their ethics . So , any AI applications or models need to be designed , guided , and interpreted from a human perspective to remain in close alignment with ESG values .”
Dr Bell , meanwhile , emphasises the importance of an inclusive , diverse culture within digital transformation projects , not just for fairness but to align with wider sustainability goals and ensure everyone benefits .
“ EY ’ s research indicates that a significant majority of businesses ( 69 %) acknowledge the need for a deeper understanding of the risks associated with AI . We have been working with our clients to incorporate responsible AI practices , focusing on ethical considerations , security risks , and adherence to regulatory standards .
Reflecting years of AI experience , EY has established AI Principles emphasising Accountability , Data Protection and Transparency . “ Organisations need to be actively collaborating with regulators to establish effective guidelines for AI ,” he concludes , “ ensuring that both innovation and governance are balanced .” technologymagazine . com 125