IOT
“ AI algorithms have been improved and we use supervised data to predict different ways a customer can shop in store ”
STEVE GURNEY WORLDWIDE HEAD OF RETAIL INDUSTRY , AWS
Steve Gurney , Worldwide Head of Retail Industry at AWS , adds : “ One of the first stores we opened is at the Lumen Field in Seattle . Having opened up their store in September 2022 , they ’ re now up to nine stores . You tend to have multiple stores per location .
“ For us in the UK , we ’ re going to be over a dozen stores that are third-party Just Walk Out stores . That number is triple the amount we had here last year . So it ’ s only at the beginning , but equally , it ’ s growing very fast .
Whilst standing in the store , Technology Magazine noted that customers found the shopping experience of Just Walk Out simple . However , those not accustomed to more digitally-led stores may require more education , as Adam explains .
“ We will get better at communicating to fans in advance as we get more used to it ,” he says . “ People come to The O2 on average just over once a year for a show . Ultimately , as we build other venues and locations , it will just become a thing where people are much clearer about what it is .
“ I ’ m sure that the UK market will get wise to exactly how the tech works soon enough .”
AI and IoT boosting customer experience With AWS born out of retail , the idea was to offer technology solutions to third-party companies . Its cloud-native
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