“ We now see customers opening multiple stores in a single location and that ’ s going to increase here as well ”
STEVE GURNEY WORLDWIDE HEAD OF RETAIL INDUSTRY , AWS
He adds : “ The AI algorithms used have also been improved and we use supervised data to predict different ways a customer can shop in a store , especially when you ’ ve got people reaching over others in a busy environment .”
The technology is also very adaptable , with the O2 being able to change the product mix and positioning in the store . Staff working at the venue can see clearly what products to add more or less depending on how well they sell .
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