Technology Magazine August 2024 | Page 20

EXECUTIVE INSIGHT
Analytics app giving context to business data , flagging anomalies and suggesting actions to take .
At Zoho , we run on Zoho , so we experience all of the benefits first-hand before we launch to customers . AI now plays a central part in how we work day-to-day , as it does for many of our customers .
We are now working on several AI developments , including language models that are more contextual and tailored to business use to enable more robust decision-making through delivering better , more relevant insights and suggested actions .
Q . HOW DO YOU SEE AI REGULATIONS IMPACTING ZOHO AS A BUSINESS ?

» AI clearly has an important role to play . However , AI regulations for businesses have not yet been introduced . We hope to see more guidance around how regulations will be deployed to understand the impact this will have and

are prepared to adapt to maximise AI ’ s benefits in a safe and trustworthy manner .
Zoho has been a longstanding advocate of safe and trustworthy AI . Sure , AI innovation and adoption should be done carefully . But at the same time , the role it can play in giving businesses a competitive edge should be recognised . A balance is needed to allow businesses to benefit and increase their success .
Privacy has always been a longstanding commitment from Zoho to our customers , and it is no different with AI . Customers are given a choice in how they want to use their data when it comes to using new aspects such as OpenAI links within Zoho products . They need to opt
20 August 2024