ASIA networking business - announced a long-term strategic alliance to accelerate consumer BBM ’ s research and development in offering new and exciting features , services and content to the global consumer market .

“ BBM is actually 12 years old this year ,” says Matthew Talbot , CEO of Creative Media Works ( CMW ), the company which has the license to operate , develop and run BBM Consumer globally . “ For a long time , BBM was the default global messaging service , and everyone remembers having a BlackBerry email account and using BBM . Obviously though the market has changed , and with that , we BBM has also had to change to survive .”

This new direction has seen BBM evolve from a pure messaging service connecting people to a social ecosystem , unifying chat , social , commerce , content and services such as news , games , video ,

payments ( utility payments , top-ups ) comics , shopping , travel , career , sports , transportation , coupons , subscriptions , beauty , sports and polls . This ecosystem , as Talbot notes , is all centred around one unifying vision .

“ It ’ s the goal of making sure that in a day in the life of a consumer , the one app that people go to is BBM , as it can connect all their daily services , social experience and content at their fingertips ,” he says .

Since becoming a part of the Emtek Group , BBM is significantly expanding its market presence in Indonesia and across the Middle East and Africa . Talbot , having worked within the mobile technology solution space for more than 20 years , has seen the transformation of the market and , more importantly , what customers are demanding right here , right now . “ Messaging apps are the new ecosystems . The average consumer has over 3.4 messaging applications on their phone , and only uses four to

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