ASIA five apps every day . The application war as such is already won for time in app , and due to the significant cost involved in constantly trying to drive consumers to individual applications , as well as ongoing support costs around development had accelerated this opportunity ,” says Talbot .
Talbot points to Facebook ’ s acquisition of WhatsApp in 2014 as a pivotal moment in the changing perception of what a messaging app could and should be .
“ That was the year when messaging apps surpassed social media apps ,” he says . “ The reality is , the killer application already exists and it is messaging . The stickiness of messaging presents a real opportunity to integrate more and more content and relevant services , increasing stickiness , increasing time in app , by allowing consumers to access multiple services they do each day via the one app and socially connecting them .”
CMW ’ s core vision is for BBM to be the top one or two messaging applications within its key markets , but as Talbot notes , it ’ s hard for any messaging service to go from zero to more than 60mn users . To that end , BBM is focused on expanding and cementing its footprint in markets where it already has a significant holding , such as Indonesia , and parts of the Middle East and Africa .
“ Messaging is all about scale , and the network and connection effect that it creates ,” Talbot says . “ We ’ re continuing to scale from organic growth , while simultaneously becoming stickier by providing more services and more content into the daily lives of our consumers . The key success factor here is about partnering with ‘ best of breed ’ content and service providers that are local and relevant to our consumers .”
This part is key and CMW has partnered with a number of players in Indonesia already , as well as globally . Just to name a few examples of the breadth of BBM ’ s portfolio , it has successfully incorporated the world ’ s leading hotel price comparison site HotelsCombined , online e-commerce marketplace Bukalapak , and global transportation technology company Uber to name a few . IT is also working to launch a payment wallet solution
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