MIDDLE EAST
other areas of the business .
One of the biggest challenges of any form of digital transformation is ensuring there is always a business case first , and not simply looking to digital just because your competitors are .
Striking this balance comes down to an understanding of the market and keeping a clear eye on the business case or problem that can be solved through digital .
“ There ’ s a lot of hype around digital and other technologies such as artificial intelligence , distributed ledger technology , crypto currencies right across the market ,” says Rennie . “ But at the end of the day , we need to keep asking ourselves ; how is this going to benefit the customer ? The Bank ? And why have existing technologies not been successful previously ? Many times , the real issues are not with technology .”
One such example of this that Rennie points to is blockchain , arguably one of the biggest buzzwords across the financial industry right now . As more and more organisations began
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