AFRICA solutions that seamlessly moves from the financial to retail space .
However , Marques believes that the humble ATM will continue to offer long-term solutions for businesses seeking to integrate the unbanked African market into an effective , complete financial ecosystem .
“ Migrating certain transactions traditionally done at the branch to the self-service channel via ATMs , kiosks , or other digital solutions can support banks ’ efforts to drive revenue generating strategies , such as marketing at the ATM , which in turn can create additional selling opportunities ,” he said .
Advanced data analytics have unlocked Diebold Nixdorf ’ s ability to provide its customers with datadriven insights , which can help transform traditional business processes for consumers , ensuring they remain the business focus .
Emerging technologies and mobile growth Viewing technology as an enabler , and keeping ahead of the curve surrounding key trends in the market , Marques explains that emerging technology will help to aid and facilitate greater financial inclusion . Biometric authentication , for example , is one of many emerging technologies that deliver convenience and security .
However , Marques says that this technology will not necessarily replace existing systems . “ As long as there is a need for cash , the ATM industry will find new and innovative ways to assist . We don ’ t see cash going away anytime soon . In reality , the use of cash actually tends to increase as additional methods of access are introduced . ATMs will continue to play a significant role ,” he explains . According to Marques , a current area of exponential growth across Africa is the implementation and emergence of mobile technology and services , which has simplified the banking experience for consumers . With over a billion unbanked customers across Africa utilising mobile
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