AFRICA to address the challenges seen regularly by the financial and retail sectors , Diebold Nixdorf will continue to be focused on providing tools catered for its customers to drive consumer satisfaction and retention . The implementation of mobile , crosschannel interactions will support this goal and enable consistent consumer experiences across all of its platforms . However , according to Marques , the consumer must stay informed to ensure overall success .
“ Financial education is imperative in this new era of banking , especially when it comes to educating consumers about new technologies , such as fingerprint , document readers and virtual tellers . Providing personal , face-to-face assistance to consumers while they are using an ATM is one of the best ways to provide education , and it creates an opportunity to collect immediate feedback and reactions to added features .”
So , what does the future of financial and retail banking look like ? “ As financial and retail markets converge , and synergies expand in the areas of mobile , contactless technology , smart data and more , it will become even more vital that companies recognise and react proactively to emerging trends ,” Marques concludes .
“ Our strategy is to always put the consumer at the centre and develop solutions which provide the utmost convenience for them . We want to enable more seamless experiences , remove pain points for consumers , and then identify the touchpoints that deliver what they need . Experience-driven banking offers a much more holistic approach to connecting with consumers .” www . gigabit . net 215