EUROPE
Emblazoned throughout VEON ’ s freshly appointed offices are reminders of its core values , foremost among which is to be ‘ customer obsessed ’. It ’ s a purpose that has fuelled the company ’ s transformation and that is made real in VEON ’ s core consumer offering , fine-tuned as it is to the needs of customers across the frontier markets it serves – majoring in Russia and Pakistan , but stretching from Tajikistan to Algeria . It ’ s also a major player in Italy , in partnership with Hutchison under the brand WIND Tre . It ’ s where the VEON platform first cut its teeth . The company employs around 40,000 people across its 13 territories , under six distinct brands .
Clean-sheet thinking It ’ s all a result of what Malik describes as ‘ clean-sheet thinking ’, where the customer ’ s needs are sacred and drive decisions from top to bottom .
“ It ’ s about thinking about your customer and nothing
VIDEO : Clean-sheet thinking www . gigabit . net 35