VIDEO : The future of telecoms
“ In 12-to-18 months , I think it ’ s no longer going to be green shoots we ’ re talking about , it ’ s going to be the new harvest brought by this change “
YOGESH MALIK Group CTO , VEON technologies , but we will never address a core of the issues . And the core of that is the IT behind the networks serving our customers .
“ And what can we do with the data we have ? Following all the regulations , we can personalise that customer journey . We can make that customer be the customer , not a SIM card holder .
“ Today , everyone is going after SIM cards , but actually the customer is either owned by Apple , or by Google , or by Yahoo , whatever brand they identify with . They are not owned by the telecom operators . This is
46 December 2017