EUROPE to ensuring service quality remains exceptional and consistent throughout . Since the start of 2017 , Wi-Fi , TV and films are all now freely available on all of the company ’ s rail services , highlighting the company ’ s commitment to listen to customer demand . All rail customers are also able to take advantage of Deutsche Bahn ’ s ICE portal , which provides detailed travel information and electronic newsletters to inform and entertain customers on their journeys . Listening to customers has become intrinsic to the very fabric of Deutsche Bahn , where it understands that customer satisfaction has become key to its innovation and continual success .

However , none of this would have been possible without Deutsche Bahn ’ s quality programme Zukunft Bahn . Launched in 2016 , Zukunft Bahn enables Deutsche Bahn to listen better to customer requirements and eradicate any bottlenecks or

concerns within its service delivery across its operations . “ The two words translate to ‘ the future of rail ’,” says Kleinow . “ We are looking at getting more information out of our systems , which we feed back to the responsible divisions . It also covers the sourcing of materials so that all rolling stock is ready in time . “ Sustainability is also a big issue for us ,” continues Kleinow . “ Our industry initiative , Railresponsible , concerns the green delivery chain for our goods which we are receiving into the company .” Launched back in 2015 , the initiative focuses on improving sustainable practices and efficiencies across the railway supply chain , promotes transparency and enables capacity building with industry suppliers . Its members include Deutsche Bahn , Abellio , Alstom , Arriva , Bombardier and many more .

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