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for us , and any competitor , to compile all of this information and input it into the systems alone , especially when you factor in the rapid change that comes with live in play betting .”
To that end , one could argue that BetBright is heavily dependent on its content provider partners , particularly in its casino element . As the company does not develop the casino games that are integrated into its online platform , it relies on game providers such as Evolution , NetEnt , IGT , Scientific Games , and MicroGaming .
Now in its fifth year of operation , BetBright is very much a growing company and as Brennan mentioned previously , the company has a clear roadmap for the journey ahead .
This roadmap is dictated by the company ’ s unrivalled commitment to listening to what the customer wants , what it needs and researching and optimising to meet that changing need . It ’ s all about growth and innovation – that core mentality of pushing the boundaries and continuing to disrupt the status quo remains at the very heart of every decision that BetBright chooses to make .
After all , Brennan feels this is a market not only full of potential , it ’ s a market that ’ s actually lagging behind some of the broader e-commerce world . This , he truly feels , BetBright can change . “ We intend to be the first to take it to a new level ,” he says , “ and that will be wonderful for our customers .” www . businessrevieweurope . eu 95