As the world continues to become more and more digital , consumers demand more and more of their needs to be readily available and hosted in one simple location . Utilities , e-commerce , social media , television , accessible at the push of one button .

Instant messaging used to be exactly what it implies , a form of contact that was fast and easy to use . But now , even instant messaging has had to transform , as “ chat ” is very much the killer application , enabling instant messaging companies to expand into becoming ecosystems , bringing together chat , social , content and commerce .

Most will have heard of the likes of WeChat in China , LINE in Japan , Kakao Talk in Korea as instant messaging companies that have made this transformation already , but BBM in Indonesia is also one that comes into the fray . Born out of BlackBerry , best known to the general public as the former developer of the BlackBerry brand of smartphones and tablets , has transitioned itself to an enterprise software and services company . As an instant messaging service , BBM was very much a consumer dominated product , but as BlackBerry shifted its focus to enterprise , it no longer fit the parent company ’ s direction and BlackBerry looked for options to maximise its value going forward .

In 2016 , Creative Media Works , a division of PT Elang Mahkota Teknologi Tbk ( Emtek ) – one of Indonesia ’ s largest media , content and social

98 December 2017