AFRICA turning that data into a real and quantifiable value . To this end , Zimnat has implemented a number of dashboards that are readily accessible to all internal staff and advisors . Through these dashboards , Zimnat can dig deep into customer data to create a rounded picture of the customers and their behaviour in order to provide them with relevant services and solutions . “ Through data analytics we can really personalise our service offering for customers because not all customers will want the same insurance cover ,” says Sachak . “ Once you start to analyse that customer and look at how they engage with Zimnat then we can offer solutions specific to them .”
“ At the moment this is very generic , but as we grow and the technology matures here in Zimbabwe there is incredible potential .”
Data analytics in particular is something that Sachak is extremely passionate about and has ensured that Zimnat has invested in the right resources to support this data enablement , creating a full time data analytics role as well as a marketing and digital officer to continue to better understand and improve the customer
“ Through data analytics we can really personalise our service offering for customers because not all customers will want the same insurance cover , once you start to analyse that customer and look at how they engage with Zimnat then we can offer solutions specific to them ”
— Mustafa Sachak , CEO , Zimnat
experience . Additionally at the senior level , the Zimnat Group has recruited a Chief Digital Officer and a Group Marketing Executive .
As a result of challenging economic environment over the past 20 years , insurance penetration in Zimbabwe has been stuck at around 1.5 %. Rewind the clocks back to the 1990s and insurance penetration painted
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